Karakteristik Sumber Informasi dalam Membentuk Sikap Konsumen

Mokhamad Arwani


The purpose of this study is to find out the influence of the characteristics of information sources in the form of the credibility of information sources and attraction information consumer attitudes to make purchases through the internet with the risk perceived by consumers as moderation. Sampling techniques which are used in this study is snowball sampling. The number of sample of 120 respondents in this study deemed to have met the criteria for determination of sample size which is suggested by Malhotra, Roscoe, and Kline. These results indicate that the higher the credibility and attraction information resources the perception of consumers the consumer attitude that will be established on the recommendation of the sources of information will be positive. High risk may weaken the relationship characteristics of information resources the attitude of consumers to make purchases via the internet.

Teks Lengkap:

Tidak berjudul () PDF


Assael, Henry. 1992. Consumer Behavior and Marketing Action. 4th Edition. PWS KENT Publishing Company. Boston.

Bansal, Harvir S & Voyer, Peter A. 2000. Word-of-Mouth Processes within A Service Purchase Decision Context. Journal of Service Research. Volume 3 No. 2, pp 166-177

Belch, George E & Belch, Michael A. 2001. Advertising and Promotion: An Integrated Marketing Communications. International Edition. McGraw-Hill Company, Inc. New York

Bush, Victoria D., et al. 2005. Girl Power and Word-of-Mouth Behavior in Flourishing Sports Market. Journal of Consumer Marketing. Volume 22 No. 5, pp 257-264

Cunningham et al. 2005. Perceived Risk and Consumer Buying Process: Internet Airline Reservations. International Journal of Service Industry Management. Volume 16 No. 4, pp. 357-372

Dajan, Anto. 1995. Pengantar Metode Statistik. Jilid I. LP3ES. Jakarta

Engel, F .James, Roger D Blackwell, Paul, & Miniard . 2001. Consumer Behaviour 8th Edition. Dryden Press. Horcout Brace College Publisher.

Ghozali, Imam. 2005. Aplikasi Analisis Multivariate dengan Program SPSS. Badan Penerbit Universitas Diponegoro: Semarang.

Gujarati, Damodar. 1995. Basic Econometric. Mc Graw Hill. New York.

Hawkins, Dell I., Best, Roger J., & Coney, Kenneth A. 2001. Consumer Behavior: Building Marketing Strategy. 8th Edition. McGraw-Hill Company, Inc. New York

Hurriyati, Ratih. 2005. Bauran Pemasaran dan Loyalitas Konsumen. Alfabeta. Bandung.

Kahle, Lynn R & Homer, Pamela M. 1985. Physical Attractiveness of The Celebrity Endorser: A Social Adaptation Perspective. Journal of Consumer Research, 11(March), pp 954 - 961

Kline, Rex B. 1998. Principles and practice of structural equation modeling. NY: Guilford Press.

Kotler, Philip. 1997. Marketing Management Analysis, Planning, Implementation and Control. 9th Edition. PrenticeHall, Inc., New Jersey.

Kotler, Philip. 2000. Marketing Management Analysis, Planning, Implementation and Control. Millenium Edition. PrenticeHall, Inc., New Jersey.

Malhotra, Naresh K. 2004. Marketing Research: An Applied Orientation. 4th Edition. Pearson Education, Inc., New Jersey.

Martin, Craig A & Bush, Alan J. 2000. Do Role Models Influence Teenagers Purchase Intention and Behavior? Journal of Consumer Marketing. Volume17 No. 5, pp 441-454.

McGinnies, Elliot & Ward, Charles D. 1980. Better Liked than Right: Trustworthiness and Expertise as Factors in Credibility. Personality and Social Psychology Bulletin. Volume 6 No. 3, pp 467 472

Mitchell V.M. 1998. A Role for Consumer Risk Perceptions in Grocery Retailing. British Food Journal 100/4, pp 171183.

Mowen, John C & Minor, Michael. 2001. Consumer Behavior. 5th Edition. Harcourt, Inc., Orlando.

Ohanian, R. 1990. Construction and Validation of a Scale to Measure Celebrity Endorser's Perceived Expertise, Trustworthiness and Attractiveness, Journal of Advertising, Volume 19 No.3, pp 39-52.

Pornpitakpan, Chanthika. 2005. The Effect of Cultural Adaptation on Perceived Trustworthiness: American Adapting to Chinese Indonesian. Asia Pasific Journal of Marketing and Logistics. Volume17 No. 1, pp 70-88.

Santoso, Singgih. 2000. SPSS Versi 10. PT Elex Media Komputindo. Jakarta.

Sekaran, Uma. 2006. Research Methods for Business. Edisi Bahasa Indonesia. Penerbit Salemba Empat. Yakarta

Singarimbun, Masri dan Efendi, Sofyan. 1989. Metode Penelitian Survey. LP3ES. Jakarta.

Solimun. 2002. Metode Kuantitatif untuk Manajemen. Universitas Brawijaya. Malang.

Solomon, Michael R. 1999. Consumer Behavior. 4th Edition. PrenticeHall, Inc., New Jersey.

Stokes, David & Lomax, Wendi. 2002. Taking Control of Word-of-Mouth Marketing: The Case of Entrepreneurial Hotelier. Journal of Small Business and Enterprise Development. Volume 9 No. 4, pp 349-357.

Sunarto. 2004. Prinsip-Prinsip Pemasaran. Edisi Kedua. Amus Yogyakarta dan UST Press. Yogyakarta

Supranto, J. 2001. Statistik: Teori dan Aplikasi. Jilid II. Edisi Keenam. Penerbit Erlangga. Jakarta.

Taylor, Susan Lee & Cosenza, Robert M. 2002. Profiling Later Aged Female Teens: Mall Shopping Behavior and Clothing Choice. Journal of Consumer Marketing. Volume 19 No. 5, pp 393-408.

Walker, L. Jean Harrison. 2000. Service Quality in The Hair Salon Industry. Journal of Business Discipline. Indiana University South East Volume 1.

Wangenheim, Florian V. 2005. Postswitching Negative Word-of-Mouth. Journal of Service Research. Volume 8 No. 1, pp 67-78.

Wangenheim, Florian & Bayon, Tomas. 2004. The Effect of Word-of-Mouth on Services Switching: Measurement and Moderating Variables. European Journal of Marketing. Volume 38 No.9, pp1173-1185.

Wee, Thomas Tan Tsu. 1999. An Exploration of A Global Teenage Lifestyle in Asian Societies. Journal of Consumer Marketing. Volume 16 No. 4, pp 365-375.

Youl Ha, Hong. 2002. The Effects of Consumer Risk Perception on Pre-purchase Information in Online Auctions: Brand, Word-of-Mouth, and Customized Information. Journal of Computer-Mediated Communication. Volume 8 No.1

Article Metrics

Abstract views : 410| Tidak berjudul () views : 0 PDF views : 221


  • Saat ini tidak ada refbacks.