PERBANDINGAN SERVICE QUALITY MUSEUM KRETEK DENGAN MUSEUM JENANG KUDUS

Asyharudin Hanif
Ihfadz Lucky Alfa Saputra Lucky Alfa Saputra
Dewi Putri Mardiana Putri Mardiana
Rangga Primadasa

Abstract


In Kudus district, has two museums which Museum Kretek and Museum Jenang Kudus. In 2018 the number of visitors to the Museum Kretek reached 102,998 visitors, while the total visitors to the Musuem Jenang Kudus reached 397,625. The difference reaching  294,627 raises the question of how the service quality between the two museums. This study used the SERVQUAL Model method to determine the service quality of the two Musuem as well as a comparison of the service quality of the Museum Kretek and the Museum Jenang Kudus. The results of the study revealed that of the 100 reapondents who had visited the Museum Kretek and the Museum Jenang Kudus, the Museum Jenang Kudus had a better perception of service quality according to respondents. Based on the results of this study, we suggest that both museums improve service quality, especially in service quality items that get a low perception of respondents

Teks Lengkap:

PDF

Referensi


Akhlaghi, E., Amini, S. and Akhlaghi, H. (2012) ‘Evaluating educational service quality in technical and vocational colleges using SERVQUAL model’, 46, pp. 5285–5289. doi: 10.1016/j.sbspro.2012.06.424.

Andriani, R. and Nurdiana, N. (2017) ‘Analisis Kepuasan Pengunjung Museum Sebagai Dampak Dari Implementasi Strategi Physical Evidence’, Ecodemica, 1(1), pp. 18–26. doi: https://doi.org/10.31311/jeco.v1i1.1385.

Brata, K. C., Brata, A. H., & Pramana, Y. A. (2018). Pengembangan Aplikasi Mobile Augmented Reality Untuk Mendukung Pengenalan Koleksi Museum. Jurnal Teknologi Informasi dan Ilmu Komputer (JTIIK), 5(3), 347-352.

Hadi, D. W., Permanawiyat, W., Sambodo, N., Anindyatri, A. O., dan Mas'ad, (2019) 'Statistik Kebudayaan 2019', Pusat Data dan Statistik Pendidikan dan Kebudayaan Kementrian Pendidikan dan Kebudayaan Jakarta.

Harahap, K. A. S. E. (2014) ‘Analisis Pengaruh Kualitas Pelayanan, Harga, Dan Promosi Terhadap Kepuasan Pengunjung Di Museum Ronggowarsito Semarang’.

Mey, Lau Pei dan Mohammed, B. (2010) ‘Service Quality , Visitor Satisfaction And Behavioural Intentions : Pilot Study At A Museum In Malaysia’, 1(1), pp. 226–240.

Noor, A. (2017) ‘Persepsi wisatawan domestik terhadap kualitas pelayanan Museum Geologi Bandung’, (August).

Panghastuti, T. (2016) ‘Pengaruh Kualitas Pelayanan, Tampilan Museum dan Manajemen Koleksi Terhadap Kepuasan Wisatawan Monumen Yogya Kembali’, Jurnal Media Wisata, Volume 14 No.2

Pemerintah Kabupaten Kudus. (2019). ‘Kabupaten Kudus Dalam Angka 2019’. http://kuduskab.bps.go.id/publication/2019/08/16/d73f88ecd1aedd16be378c9c/kabupaten-kudus-dalam-angka-2019.html Diakses pada tanggal 10 Desember 2019

Putri, M. P. and Rukminingsih, N. (2017) ‘Kualitas Pelayanan Di Museum Kambang Putih, Tuban’, pp. 577–583.

Sasongko, B., Edward, .Endriarto Pandelaki. and Bambang, S. (2012) ‘Relokasi Museum Kretek Kudus Dengan Desain Neo-Vernakular’, 1(2), pp. 285–292.

KBBI. (2018). ‘Kamus Besar Bahasa Indonesia’ pada : http://kbbi.we.id. Diakses pada tanggal 10 Desember 2019




DOI: https://doi.org/10.24176/jointtech.v1i1.5619

Article Metrics

Abstract views : 435| PDF views : 357


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Publisher: Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Universitas Muria Kudus
Jl. Lingkar Utara UMK, Gondangmanis, Bae, Kudus, 59327 - Central Java, Indonesia
Website: https://lppm.umk.ac.id