PENDEKATAN E-PERSONAL SHOPPER SEBAGAI UPAYA PENINGKATAN KINERJA PEMASARAN

Dina Lusianti

Abstract


The digitalitation era cannot be denied anymore. Technological progress with all its rapid development is a momentum to be able to take advantage of the use of technology to improve a better quality of life. The company can be said to have a good quality of life if the company has an increasing performance from time to time. As one of the main characteristics, marketing performance is the main focus. Therefore in order to improve marketing performance it is deemed necessary to synergize between conventional marketing and digitalization. Various opportunities can arise because of the synergy between conventional marketing and digitalization. Along with this spurred to continue to innovate to do the best things to improve marketing performance through the e-Personal Shopper approach. This research delves deeper into the use of e-Personal Shopper into improving the performance of vegetable vendors who currently use conventional methods when marketing. Through this research it will also be known the significance of changes in marketing.

Keywords


Current Ratio;Leverage;and Return on Equity;Price Earning Ratio (PER)

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