Penerapan Optimalisasi Marketplace untuk pemasaran produk pada UMKM keripik pare Alena Desa Damaran, Kecamatan Kota Kabupaten Kudus

Rhoedy Setiawan
Diana Laily Fithri
Andy Prasetyo Utomo
Fajar Nugraha

Abstract


Damaran Village is one of the villages located in the sub-district of the City of Kudus Regency. In the village, there are MSMEs that process bitter gourd into snacks that are nutritious and very beneficial for health. So far, the production process and marketing of bitter gourd products are still carried out traditionally so that the quality and quantity of production are not optimal and the range of promotion is still limited around Kudus city, although there are some requests from outside the city the number is still small due to lack of promotion.
The purpose of this community service is to help increase the income and welfare of the bitter melon chip craftsmen. The method of implementing the program is to make a vacuum fryer to fry bitter gourd into chips whose taste and nutrition are maintained. And create an internet platform to promote the results of bitter melon chips online so that they can cover a wider market.
The output of the program is to be able to empower the MSME community to further improve their business and also be able to improve the quality and quantity of bitter gourd chips by using vacuum frying, providing understanding to bitter melon chip craftsmen with the application of marketplaces in optimizing product marketing.

Keywords


bitter melon; chips; marketplace; online marketing; vacuum frying

Teks Lengkap:

26-35

Referensi


Demaz Fauzi Hadi, K. Z. (2021). STRATEGI DIGITAL MARKETING BAGI UMKM (USAHA MIKRO KECIL DAN. COMPETITIVE, 32-41.

Latubessy, A. (2014). Analisa dan perancangan Sistem Pemasaran Umkm terintegrasi Cloud server. Kudus: Simetris Fakultas Teknik.

Maylinda, S. (2021). OPTIMALISASI INTEGRATED DIGITAL MARKETING DALAM. Journal of Applied Business and Economics (JABE), 521-533.

Mohamad Trio Febriyantoro, D. A. (2018). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah. Jurnal Manajemen Dewantara, 62-76.

Shita, R. T. (2021). Pelatihan Marketplace Online Untuk Memperluas Pemasaran. JURNAL IKRAITH-ABDIMAS, 198-204.

Susanto, A. (2020). Implementasi Facebook Marketplace untuk Produk. Abdimasku, 42-51.




DOI: https://doi.org/10.24176/mjlm.v4i1.6543

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