ANALISIS MAKNA KONOTATIF DALAM IKLAN PANTENE MIRACHEL HAIR SUPLEMENT

Luthfiyana Faridatul Isma
Agus Darmuki

Abstract


This research examines the connotative meaning contained in the Pantene advertisement 'Mirachel Hair Supplement' which is broadcast on television, YouTube and other platforms. This study aims to find out what connotative meaning is contained in Pantene's 'Mirachel Hair Supplement' advertisement. This research method uses a qualitative descriptive method with data collection techniques in the form of observation, listening, recording, and analysis of each sentence in the advertisement. The analytical data is in the form of text taken from the subtitles printed on the ad and contains information related to the use of connotative meaning in the language used in the ad. The results of the data analysis show that Pantene's 'Mirachel Hair Supplement' advertisement contains a lot of connotative meanings. There are several figurative words such as the word hooked, charged, tired, and passionate. In Pantene's 'Mirachel Hair Supplement' advertisement, there are several positive connotations and negative connotations.

Keywords: semantic analysis, connotative meaning, advertising

Keywords


semantik, makna konotatif, iklan

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Referensi


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DOI: https://doi.org/10.24176/sinesis.v1i1.9328

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