IMPLEMENTATION OF WEB-BASED CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN INCREASING SALES AT ALMAZONE COMPANY

Supriyono Supriyono, Diana Laily Fithri, R. Rhoedy Setiawan, Moh. Dodi Setyawan

Abstract


Almazone, an online clothing sales company, uses Facebook Ads as its main promotional medium to attract potential buyers. However, the company faces several operational constraints, such as data logging that has not been properly computerized, resulting in inefficiencies and the risk of data loss. In addition, Almazone does not have a product assessment analysis system that allows the company to understand customer satisfaction with the products purchased. Almazone's market reach is also limited because it only uses one advertising platform, without a standalone system for online promotions and transactions. Customer loyalty also declined due to the absence of facilities for customers to provide criticism and suggestions, as well as a lack of good customer data management. To overcome this problem, the implementation of website-based Customer Relationship Management (CRM) and Customer Satisfaction (CSAT) is a potential solution, in order to improve operational efficiency and customer satisfaction.

Keywords


CRM, CSAT, Online, Sales, Goods Valuation, almanzone

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References


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DOI: https://doi.org/10.24176/insytech.v1i1.14284

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