MANAGEMENT INFORMATION SYSTEM DESIGN FOR DIGITALIZATION OF WEB-BASED MARKETING AT THE NAFISA PARFUME STORE

Abstract

This study aims to design and develop a web-based management information system for digital marketing at Nafisa Perfume Store. The system is designed to enhance efficiency in customer data management, inventory control, sales processes, and support data-driven decision-making. The methodology includes observation techniques, interviews, and system development based on the Waterfall model. The resulting system features digital transaction recording, structured inventory management, data integration, and managerial reporting through an informative dashboard. The system implementation utilizes a MySQL database and PHP programming language. System testing was conducted using Black Box techniques to ensure that all functions operate correctly and meet user requirements. The study results demonstrate that the developed system effectively digitalizes marketing processes and improves operational efficiency at Nafisa Perfume Store.