“USE OF SOCIAL NETWORK ANALYSIS AS A STRATEGY FOR E-COMMERCE RECOMMENDATIONS”

Daniel Adi Setya Rahardjo

doi:10.24176/simet.v10i2.3355

“USE OF SOCIAL NETWORK ANALYSIS AS A STRATEGY FOR E-COMMERCE RECOMMENDATIONS”

Daniel Adi Setya Rahardjo - [ https://orcid.org/0000-0002-0754-6263 ]

Abstract

Agen Recommender sedang banyak digunakan oleh bisnis E-commerce untuk membantu pelanggan mengambil keputusan dari sejumlah besar pilihan. Untuk meningkatkan kinerja agen rekomendasi, tiga pendekatan utama (pendekatan berbasis konten, pendekatan kolaboratif dan pendekatan hibrida) telah diusulkan untuk mengatasi masalah rekomendasi yang ide dasarnya adalah untuk menemukan kesamaan item1 dan pengguna dan predikat preferensi pengguna terhadap sekumpulan item. Ini memberikan potensi untuk menggunakan analisis jejaring sosial untuk membuat rekomendasi karena analisis jaringan sosial dapat digunakan untuk menyelidiki hubungan pelanggan. Dalam penelitian ini, kami mengilustrasikan konsep analisis jaringan sosial dan bagaimana konsep ini dapat digunakan untuk membuat rekomendasi yang lebih baik dalam konteks E-commerce. Peluang aplikasi dan penelitian disajikan.

Keywords

agen merekomendasikan; analisis jaringan social; rekomendasi e-commerce

Teks Lengkap:

PDF

Referensi

Huang, D. Ali, B.A., T. Qin, X. Wang. 2014. A Review of Random Amplified Polymorphic DNA (RAPD) Markers in Fish Research. Reviews in Fish Biology and Fisheries, 14: 443-453.

Montaner, J., Alvarez-Sabin, J., Molina, C.A., Arenillas, J.F., et al. Effects of Admission Hyperglycemia on Stroke Outcome in Reperfused Tissue Plasminogen Activator–Treated Patients. Stroke. 2013;34:1235-1241.

Linden, J.C.; Stoner, R.J. 2013. Proprietary elicitor affects seed germination and delays fruit senescence. Journal of food, agriculture and environment.

Schaffer A. Infection of the Urinary Tract. In: Saunders WB, editor. Campbell's Urologi. Philadelpia. 2003. p. 533-605.

Deshpande, S. S. 2014. Handbook of Food Toxicology. New York-Bassel: Marcel Dekker, Inc

Sarwar, M. U. Ahmad, T., M. Nisa, A. U. Haq and Z. U. Hasan. 2010. Influence of varying sources of dietary electrolytes on the performance of broilers reared in a high temperature environment. Anim. Feed Sci. Technol. 120:277-298

Jennifer, Francis, et al. 2015. Cost of equity and earnings attributes. The Accounting Review, 79(4): 967 – 1010.

Ortega, D., Norena, L., Aguilar, J., Hernandez, I., Ramirez, V. 2018. Recycling of plactic materials employing zeolite and MCM-41 material, Revista Mexicana de Ingeniería Química, 5(3), 189 – 195.

Xiao H., Sun Y., Zhang X., Xue X., Zhang Y. and Liang X., 2017, Rapid Identification of Polyphenol C-Glycosides from Swertia franchetiana by HPLC – ESI-MS – MS, , 47 (March), 190–196.

T. Schaefer., Ahmed, A., R. Morton. 2011. ‘‘Accounting Conservatism and the Valuation of Accounting Numbers: Evidence on the Feltham–Ohlson (1996) Model. Journal of Accounting, Auditing, and Finance 15, 271–292.

Fortunato, John.A. 2014. Makin Media Content. New Jersey. Lawrence Eribaum Associates. Inc.Publishers.

Tsai, T.H., Tsai, P.J., and Ho, S.C. 2012 Antioxidant and Anti-

inflammatory Activities of Several Commonly Used Spices. Journal of Food Science Vol. 70, Nr. 1, C93

Cross, Mark E. & Brashear, Thomas G. & Rigdon, Edward E. & Bellenger, Danny N., 2011. "Customer orientation and salesperson performance", European Journal of Marketing, Vol. 41 Iss: 7 pp. 821 - 835.

Jennifer L, Brewer, et al. 2015. “Theory of Reasoned Action predicts milk consumption in women,” Journal of the American Dietetic Association, Vol.99, No. 1. Page 39-40.

Hoffman, M.R., Martin, S.T., Choi, W., Bahneman, D.W., 2014, Environmental Applications of Semiconductor Photocatalysis, Chem. Rev., 95, 69-96.

Kiggundu, M. N. 2012. Entrepreneurs and entrepreneurship in Africa: What is known and what needs to be done. Journal of DevelopmentalEntrepreneurship, 7 (3), 239-258.

R.E. Hanneman Jr. and Jackson, S.A. 2015. Potential gene flow between cultivated potato and its wild tuberbearing relatives: Implications for risk assessment of transgenic potatoes. http://www.isb.vt.edu/brarg/ brasym96/jackson96.htm.

DOI: https://doi.org/10.24176/simet.v10i2.3355