Pengembangan UMKM Melalui Digital Marketing pada Usaha Catering Mama Bila di Desa Pagendisan

Izza Ashifa, Andhika Bagus Satria Anggara, Aulia Rosa Fadilla, Kiky Putri Mareta, Qonita Elfa Yushvyna

Sari


The development of Micro, Small, and Medium Enterprises (MSMEs) through digital marketing is a strategic step to increase business competitiveness and sustainability in the digital era. This training focuses on MSMEs "Catering Mama Bila" in Pagendisan Village, which faces obstacles in marketing and branding. Through community service programs, socialization and assistance are carried out in making logos, making banners, product photos, and managing social media. The results show an increase in MSME owners' understanding of the importance of branding and the use of digital media, which has a positive impact on product visibility and sales. This program is expected to be a model for other MSMEs in optimizing marketing strategies.


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