FASHION TRANSFORMATION FROM TRADITION TO MODERNITY: THE EVOLUTION OF AESTHETICS IN THE CLOTHING CULTURE OF KUDUS, CENTRAL JAVA

Puji Lestari, Amelia Rahmawati, Aldise Anggi Marta Dwi, Pritiya Intan Febriani, Muhamad Firdaus Ramli

Abstract


Kudus, Central Java, is a region rich in tradition and culture. The transformation of fashion in Kudus reflects the aesthetic shift in society from traditional to modern styles. Traditional clothing, such as kebaya and batik, initially symbolized cultural identity. However, with the influence of globalization and technological advancements, Kudus's fashion has undergone significant changes. During the colonial era, the kebaya experienced notable modifications, becoming more luxurious and sophisticated. Today, Kudus has emerged as a rapidly growing fashion hub, with numerous clothing stores and boutiques offering the latest products. This study employs a qualitative approach and phenomenological method to explore the subjective experiences of Kudus residents regarding fashion modernization. The data analysis follows the Miles and Huberman model. The findings indicate that despite foreign cultural influences, the people of Kudus strive to preserve traditional values while adapting to modern fashion trends. For instance, kebaya and batik now feature simpler and more contemporary designs, utilizing production technology and being marketed online and offline. This transformation strengthens local cultural identity and enhances its global appeal. The study highlights the importance of balancing tradition preservation with adaptation to contemporary developments to ensure cultural sustainability in the modern era. This article is essential for understanding the dynamics of fashion in a society that seeks to harmonize tradition with modernity and enriches the discourse on cultural identity in the contemporary age.

 


Keywords


fashion, aesthetics, evolution, modernization, kebaya, batik, Kudus culture, design innovation.

Full Text:

PDF

References


A.P.Simanjuntak, S., Erawan, Putra, I. K., & Erviantono, T. (2024). Pengaruh Soft Power Korea Dalam Marginalisasi Kebaya Sebagai Identitas Budaya Indonesia. Triwikrama: Jurnal Multidisiplin Ilmu Sosial, 3(8), 95–112. https://doi.org/10.6578/triwikrama.v3i8.3211

Aflaha, R. A., & Suparman. (2022). Kajian Filosofi Motif Batik Sidomukti Pada Kain Pengantin Adat Jawa. Jurnal Pendididkan Seni Dan Budaya, 3(2), 59–64.

Alhadi, A., & Oktaviani, F. (2020). Pengaruh Brand Image Terhadap Keputusan Pemebelian Celana Jeans Levi ’ S Di Kota Bandnung. E-Proceeding of Management, 7(1), 1236–1243.

Anakku Saviola, Dava Putratama, & Fery Febriansyah. (2023). Gaya Berpakaian Crop Top Pada Kalangan Mahasiswi Universitas Jember Untuk Pengelolaan Kesan dalam Tinjauan Teori Dramaturgi Erving Goffman. Lencana: Jurnal Inovasi Ilmu Pendidikan, 2(1), 133–146. https://doi.org/10.55606/lencana.v2i1.3055

Anis, F., & Kandung, & S. (2014). Panduan Praktis Penelitian Kualitatif. Graha Ilmu.

Azizah, S. A. N., Salma, I. R., & Zuriyah, Z. (2021). Batik Kudus motif parijoto: bentuk, makna dan fungsi. Prosiding Seminar Nasional Industri Kerajinan Dan Batik Membangun Industri Kerajinan Dan Batik Yang Tangguh Di Masa Pandemi, 1, 1–12. https://117.102.64.59/index.php/SNBK/article/view/102

Darry Prima, F., & Dartono, F. A. (2021). Perancangan Motif Batik Tulis Dengan Sumber Ide Ikon Kota Kudus “Menara Kudus.” Arty: Jurnal Seni Rupa, 10(3), 1–12. http://journal.unnes.ac.id/sju/index.php/arty

Dewayani, E., & Wasino, W. (2021). Pemodelan Data Dalam Pelestarian Warisan Budaya Takbenda. Computation : Journal of Computer Science and Information Systems, 4(2), 136. https://doi.org/10.24912/computatio.v4i2.10702

Fatihatur Rohmah, D., & Legowo, M. (2022). Fenomena Lunturnya Tradisi Jawa Dalam Bidang Fashion Akibat Modernisasi. Jurnal Ilmu Sosial Humaniora Indonesia, 2(2), 69–74. https://doi.org/10.52436/1.jishi.40

Fauzi, M. M. (2024). Strategi Pemasaran Produk Fashion dengan Menggunakan TikTok Affiliate. 4.

Firdaus, Z., Nadyarta, S. A., Atqo, M. H., Ardianti, S. D., & Fajrie, N. (2023). Pengaruh Intensitas Penggunaan TikTok Terhadap Gaya Hidup Mahasiswa PGSD Universitas Muria Kudus. Prosiding Seminar Nasional Pendidikan Bahasa, Sastra, Seni Dan Budaya (Mateandrau), 2(2), 70–79.

Graha, R. D. R., Saputra, F. B., & Putra, D. W. M. (2024). Transformasi Pakaian Tradisional di Universitas Jember: Pengaruh Budaya Luar Terhadap Pakaian Tradisional. AKADEMIK: Jurnal Mahasiswa Humanis, 4(2), 310–323. https://doi.org/10.37481/jmh.v4i2.764

Hadi, G. S., Noviyanti, A. F., & Setiyawati, A. (2024). Preservasi Kebaya Tradisional di Era Modernisasi (Studi Kasus Salon Pengantin Yudistira Kecamatan Kaliwates Kabupaten Jember). Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced, 2(2), 80–89. https://doi.org/10.61579/future.v2i2.98

Hidayati, N. L. (2024). TRANSFORMASI ESTETIKA ISLAMI DALAM DESAIN INTERIOR. 8(11), 254–260.

Hikmah, A. R., & Retnasari, D. (2021). Ecoprint Sebagai Alternatif Peluang Usaha Fashion Yang Ramah Lingkungan. Universitas Negeri Yogyakarta, 16(1), 1–5. https://journal.uny.ac.id/index.php/ptbb/issue/view/2172

Ihsan, M. (2018). Gusjigang; Karakter Kemandirian Masyarakat Kudus Menghadapi Industrialisasi. Iqtishadia, 10(2), 153. https://doi.org/10.21043/iqtishadia.v10i2.2862

Iskhaq, A., Oktaviyanti, I., & Fajrie, N. (2021). Nilai-nilai Pendidikan Karakter Dalam Budaya Genteng Desa Mayongkidul Jepara. Jurnal Prasasti Ilmu, 1(2). https://doi.org/10.24176/jpi.v1i2.6200

Justin Bedford Prasetya (20), Andrew Nathaniel (3), Halim Kelvin Saputra (14), S. A. S. (29). (2024). No Title.

Kemeterian Kebudayaan, Riset, dan T. (2024). Viral Kebaya Crop Top Korea, Apa Kata Ahli Vokasi Bidang Busana?

Malahati, F., B., A. U., Jannati, P., Qathrunnada, Q., & Shaleh, S. (2023). Kualitatif : Memahami Karakteristik Penelitian Sebagai Metodologi. Jurnal Pendidikan Dasar, 11(2), 341–348. https://doi.org/10.46368/jpd.v11i2.902

Murdiyanto, E. (2020). Metode Penelitian Kualitatif (Sistematika Penelitian Kualitatif). In Yogyakarta Press.

Mutaufiq, A., Hardiana, C. D., & Lestari, N. (2023). Pemanfaatan Teknologi Digital dalam Pemasaran dan Promosi Produk Batik UMKM D’zizmee di Bekasi. Bhakti Yustisia, 1(1), 17–21.

Nasir, A., Nurjana, Shah, K., Sirodj, R. A., & Afgani, M. W. (2023). Pendekatan Fenomenologi Dalam Penelitian Kualitatif 1. INNOVATIVE: Journal Of Social Science Research, 3(5), 4445–4451.

Riandova, I. A., Basyir, M., Matin, H. M., & Ashadama, A. (2022). Hubungan Penggunaan Batik Pada Busana Pesta. X, 147–153.

Sonny, M. (2020). “Tenun Indonesia” Media Kreatif dalam Menciptakan Busana Era New Normal.

Sugiyem. (2014). Inovasi Produk Batik Untuk Pasar Global. Prospek Pendidikan Vokasi Dan Industri Kreatif Indonesia.

Sunyoto, A., Sulistyowati, S., & Sukresno, S. (2020). Urgensi Perlindungan Motif Batik Kudus Melalui Pendaftaran Hak Cipta. Jurnal Suara Keadilan, 21(1), 59–71. https://doi.org/10.24176/sk.v21i1.5682

Talitha Nagata, & Yan Yan Sunarya. (2023). Perkembangan Kebaya Kontemporer Sebagai Transformasi Budaya. Jurnal Seni Dan Reka Rancang: Jurnal Ilmiah Magister Desain, 5(2), 239–254. https://doi.org/10.25105/jsrr.v5i2.16502

Taufiqoh, B. R., Nurdevi, I., & Khotimah, H. (2018). Batik Sebagai Warisan Budaya Indonesia. Prosiding SENASBASA, 58–65.

Trismaya, N. (2019). Kebaya Dan Perempuan: Sebuah Narasi Tentang Identitas. JSRW (Jurnal Senirupa Warna), 6(2), 151–159. https://doi.org/10.36806/jsrw.v6i2.41

Vera, G. suartini, Sudirtha, I. G., & Angendari, M. D. (2021). Penerapan Hiasan Payet Pada Busana Pesta Berbahan Batik Motif Merak Abyorhokokai. Jurnal BOSAPARIS: Pendidikan Kesejahteraan Keluarga, 12(3), 88–96. https://doi.org/10.23887/jppkk.v12i3.37470

Widhiastanto. (2018). Pakaian Masyarakat Jawa Kuno Sebagai Sumber Pembelajaran. Kalpataru: Jurnal Sejarah Dan Pembelajaran Sejarah, 2(1), 88–94. https://doi.org/10.31851/kalpataru.v2i1.1320

Yusanto, Y. (2020). Ragam Pendekatan Penelitian Kualitatif. Journal of Scientific Communication (Jsc), 1(1), 1–13. https://dx.doi.org/10.31506/jsc.v1i1.7764

Yusra, Z., Zulkarnain, R., & Sofino, S. (2021). Pengelolaan Lkp Pada Masa Pendmik Covid-19. Journal Of Lifelong Learning, 4(1), 15–22. https://doi.org/10.33369/joll.4.1.15-22

Zahro, Nafi, I., Sutono, S., & Latifah, N. (2019). Pengembangan Dan Pemberdayaan Usaha Kerajinan Batik Kudus: Salah Satu Kearifan Lokal Untuk Menembus Pasar Ekspor. ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat, 2(1), 63–70. https://doi.org/10.24071/aa.v2i1.2137

Zulfirman, R. (2022). Implementasi Metode Outdoor Learning dalam Peningkatan Hasil Belajar Siswa pada Mata Pelajaran Agama Islam di MAN 1 Medan. Jurnal Penelitian, Pendidikan Dan Pengajaran: JPPP, 3(2), 147–153. https://doi.org/10.30596/jppp.v3i2.11758




DOI: https://doi.org/10.24176/arties.v3i1.14320

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 ARTiES: International Journal of Arts and Technology in Elementary School

ARTiES Statsistics

Indexed by:

Flag Counter

ARTiES: International Journal of Arts and Technology in Elementary School is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Creative Commons License

Dedicated to: