PENGARUH ATRIBUT PRODUK TERHADAP MINAT BELI DALAM PEMBELIAN ONLINE PRODUK FASHION WANITA PADA LAZADA INDONESIA

Sutono Sutono

Abstract


The emergence of the internet is now considered as the beginning of new changes for the people of Indonesia with technology that is easy to use anywhere. Moreover, with internet usage in Indonesia from year to year, there is always an increase that changes the new lifestyle in society, namely shopping online. The purpose of this study is to examine the effect of product information quality, product quality, product price, product brand, product design, e-service, information quality on buying interest in buying women's fashion products at Lazada Indonesia. The technique in taking samples in this study was purposive sampling technique. This research was conducted by taking a response of 195 respondents from Management Program Students who had bought fashion products at Lazada, through Koesioner. Based on the results of t-test conducted that variable quality information proved to have a positive and significant influence on buying interest, variable product quality proved to have a positive and significant effect on buying interest, variable product prices proved to have a positive and significant influence on buying interest, variable brand proven products has a positive and significant influence on buying interest, product design variables proved to have a positive and significant influence on buying interest, variable e-service proved to have a positive and significant influence on buying interest, The variable quality of product information, product quality, product price, product brand, product design, and e-service are proven to have a positive and significant influence on buying interest.

Keywords


information quality;product quality;product price;product brand;product design;eservice;information quality;buying interest

Full Text:

PDF

References


Lee,Wan. 2017. Effects Among Product Attributes, Involvement,Word-Of-Mouth,And

Purchase Intention In Online Shopping.Journal of management.Vol 22.issue 4.

Setiaman,Agus. 2012. Hubungan Atribut Produk Celana JeansPSD dengan Minat Beli

Konsumen.Jurnal Mahasiswa Universitas Padjajaran.Vol 1.No.1.

Taghipourian, Mohammmad. 2012. The Effect Of Brand Credibility And Prestige On

Consumers Purchase Intention In Low And High Product Involvement.journal of basic

and applied scientific reseach.

Sivonen,Ritva dan Pietarila,Paivikki.2009. Quality Clothes An Outline Of A Model For

Assesing The Quality Of Customized Clothing.

Safriadi. 2017. Pengaruh Atribut Produk dan Iklan Terhadap Minat Beli Kendaraan Bermotor

Jenis Metic Merek Honda Pada PT ASTRA HONDA MOTOR.Jurnal Ilmiah

WIDYA.Vol.4 No.1.

Kotler, Philip dan Keller. 2009. Manajemen Pemasaran.Edisi 13.Jilid 2. Jakarta: Penerbit

Eirlangga.

Kotler, Philip dan G.Amstrong. 2008. Prinsip-prinsip Pemasaran.Jilid 1, Jakarta: Penerbit

Eirlangga.

Gitosudarmo, Indriyo. 2012. Manajemen Pemasaran.Edisi 2,Yogyakarta:Penerbit BFE.

Noor,Juliansyah.2011.Metode Penelitian: Skripsi, Tesis, Disertasi dan Karya

Ilmiyah, Jakarta: Penerbit Predanamedia Grup.

Priyanti,Yuli,Susanti,Dan Aziz.2017.Minat Beli Konsumen Toko Sepatu Bata Dipasar Raya

Padang Dilihat Dari Sikap Dan Iklan.Jurnal Pundi.Vol.1.No.2.

Andini,Claudia.Sumrahadi.2016.Pengaruh E-Service Quality Terhadap Minat Beli

Pengunjung Online Store Lazada.Jurnale-Proceeding Of Management.Vol3.No.2

Shafi, Syed Dan Madhavaiah.2013.The Relationship Between Brand Equity,Apparel Product

Attributes And Purchase Intention.Internasional Journal Of Advance Reseach.

Feri, Ahmad.2018.Keluhan Konsumen Belanja Online Meningkat.Wawancara oleh Kompas

TV dan ditayangakan 22 januari.

Indika, Deru Dan Jovita,Cindy.2017.Media Sosial Instagram Sebagai Sarana Promosi Untuk

Meningkatkan Minat Beli Konsumen.Jurnal Bisnis Terapan.Vol.01.No.01

Supriono.2017. Pengaruh Brand Credibility Dan Brand Prestige Terhadap Persepsi Kualitas

dan Minat Beli.Jurnal Administrasi Bisnis Vol.50.No.03

Muhammad, Saikoo. 2016. Pengaruh Promosi,Harga dan Kualitas Produk Terhadap Minat

Beli Konsumen Kerudung Rabbani.Semarang.

Maulana,Rendi Dan Kurniawati,Kezia.2014.Pengaruh Kualitas E-Service Terhadap Minat

Beli Konsumen.Jurnal Manajemen.Vol.13.No.02

Husein,Safdar,Latif,Waqas,Jafar,dan Sultan.2017.Impact Of E-Service Quality On Purchase

Intention Through Mediator Percieved Value In Online Shopping.Journal Of

Information Engineering And Applications.Vol.7.No.8.

Prihadi,Susetyo. 2017. Peta Persaingan Situs E-Commerce Di

Indonesia.https://m.cnnindonesia.com, diakses pada tanggal 19 Februari 2018

Prasetyo,Ganjar.2018.Presentase Kepemilikan Perangkat-Data Survei

http://www.fiberoptik.co.id/presentase-kepemilikan-perangkat2017.html,diakses pada tanggal 19 Februari 2018

Ikhsanti,Dyah.2015.Belanja Onlineuntungataurugi. https ://www .aturduit .com

/articles/belanja-online-untung-atau-rugi/,diakses pada tanggal 19 februari 2018

Lazada.2018.Tentang LazadaMarketplace.https://www.lazada.co.id/marketplace- aboutus/,diakses pada tanggal 2 Agustus 2018.


Article Metrics

Abstract views : 197| PDF views : 170

Refbacks

  • There are currently no refbacks.