Jurnal Studi Manajemen & Bisnis (JSMB) is a journal published by the Management Department, Faculty of Economics and Business, Universitas Muria Kudus. Published twice a year, every January and July, JSMB is a scientific journal that contains original research articles in the field of management, including marketing, finance, human resource, operational and strategic management. The journal aims to be a media for both students and lecturers in the Management Department of the Faculty of Economics and Business, Universitas Muria Kudus to be able to publish their research works.