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Vol 2, No 1 (2018): Januari PENGARUH ATRIBUT PRODUK TERHADAP MINAT BELI DALAM PEMBELIAN ONLINE PRODUK FASHION WANITA PADA LAZADA INDONESIA Abstract  PDF
Sutono Sutono
 
Vol 2, No 1 (2018): Januari ANALISIS GREEN BRAND AWARENESS, GREEN BRAND TRUST, GREEN BRAND IMAGE DAN GREEN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN NATURAL COSMETICS PRODUCT Abstract  PDF
Hutomo Rusdianto
 
Vol 2, No 2 (2018): Juli PENGARUH ATRIBUT PRODUK, BRAND AMBASSADOR, LABEL HALAL, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH (STUDI PADA KONSUMEN WARDAH DI KUDUS) Abstract  PDF
Nurul Rizka Arumsari
 
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