Peran Aliansi Strategis terhadap Pengembangan Produk Baru
Abstract
Research on strategic alliances shows that the external environment that shortens the life cycle
of product (PLC), increases R and D costs. The spread of skills and knowledge has led to an increasing
need for strategic alliances. At the same time, product development is considered as a key dimension
and an important part of corporate effectiveness. Therefore, is this research will examine the
relationship of strategic alliances and product development.
This research is a case study of Rumah Adat Kudus which aims to (1) analyze the innovation
ability of companies which built through strategic alliances influencing product development, (2)
analyze the capabilities of manufacturers which built through strategic alliances affecting product
development, (3) analyze marketing capabilities which built through strategic alliances affecting
product development.
This study uses the primary and secondary data. The analysis method used in this study is
Multiple Regression Analysis processing by SPSS. This study indicates that the greater innovation
capability has a significant positive influence on product development; manufacturer's ability have a
significant positive influence on product development; marketing ability has a significant positive
influence on product development.
Keywords
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PDF (Bahasa Indonesia)References
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DOI: https://doi.org/10.24176/bmaj.v1i1.2628
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