How Are People’s Business Credit and Internet Marketing Navigate Micro and Small Industry Performance During COVID-19? : Evidence from Central Java Province

Budianto Oky Prasetya; Moh Najikhul Fajri

doi:10.24176/bmaj.v6i2.9418

How Are People’s Business Credit and Internet Marketing Navigate Micro and Small Industry Performance During COVID-19? : Evidence from Central Java Province

Budianto Oky Prasetya - [ https://orcid.org/0000-0002-0822-4186 ]
Moh Najikhul Fajri

Abstract

This study analyzes the role of people business credit (KUR)and internet marketing strategy in navigating Medium and Small Industry (MSI’s) Performance. This study uses OLS multiple linear regression to analyze the factors influencing the value of MSI's performance. This study uses cross-section data from the 2020 MSI Survey of Central Java province consisting of 10,782 micro and small business units. In this study, MSI’s performance is measured by the revenue of the Industry. The results show that all explanatory significantly positively affect MSI’s performance, excluding paid labor. In more detail, credit and internet marketing are proven to be effective and have positive implications in influencing the increase in revenue of Industry value to help MSI businesses survive the COVID-19 pandemic storm. The limitation of this study is that it only analyses the income behavior of micro and small business units in Central Java Province without involving large and medium industries. Future research is expected to analyze the role of credit on the soundness indicator of MSI before and after the COVID-19 pandemic in different regions.

Keywords

Micro and small industry, bank credit, internet marketing, sales performance, COVID-19

Full Text:

PDF

References

Akhmadi, M. H., Basandid, A., & Wati, E. N. (2022). Dampak Relaksasi KUR-Mikro Masa Pandemi Covid-19 Terhadap Keberlangsungan Usaha Kecil dan Menengah di Kabupaten Kuningan. Essence: Entrepreneurship and Small Business Research for Economic Resilience, 1, 47–62. https://essence-feb.unpak.ac.id/index.php/Essence

Ananda, R. A. (2022). Pengaruh Kredit Usaha Rakyat (KUR) dan Teknologi E-Commerce Terhadap Peningkatan Pendapatan UMKM di Kecamatan Ponorogo [Universitas Muhammadiyah Ponorogo]. http://eprints.umpo.ac.id/8724/

Annisa S. (2016). PENGARUH MODAL USAHA, JUMLAH TENAGA KERJA, DAN MODAL USAHA TERHADAP PENDAPATAN INDUSTRI KECIL (Studi Kasus pada Industri Mebel di Kelurahan Tunjung Sekar Kota Malang). Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya, 3(2). https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/2097

Ariessi, N. E., & Utama, M. S. (2017). Pengaruh Modal, Tenaga Kerja dan Modal Sosial Terhadap Produktivitas Petani di Kecamatan Sukawati Kabupaten Gianyar. PIRAMIDA, XIII(2).

Asare, C., & Angmor, P. L. (2020). The Effect of Debt Financing on the Profitability of SMEs in Accra Metropolis. ADRRI Journal of Arts and Social Sciences, 13(2), 1–11. https://doi.org/10.55058/adrrijass.v13i2.183

Bairagya, I., Bhattacharya, T., & Bhattacharjee, M. (2020). Impact of Credit Accessibility on the Earnings of Self-employed Businesses in India. Journal of Asian Economics, 69, 101202. https://doi.org/10.1016/J.ASIECO.2020.101202

Borjas, G. J. (2019). Labor Economics (Inter-Student). McGraw-Hill. https://libgen.is/book/index.php?md5=DB6C8EF9300CB2E2EABD59C9FD88ECBC

BPKM. (2020). Upaya Pemerintah Untuk Memajukan UMKM Indonesia. https://www.bkpm.go.id/id/publikasi/detail/berita/upaya-pemerintah-untuk-memajukan-umkm-indonesia#:~:text=UMKM%20memiliki%20kontribusi%20besar%20terhadap,8.500%20triliun%20pada%20tahun%202020.

BPS. (2022a). BRS_Pertumbuhan Ekonomi Indonesia Triwulan IV-2021.

BPS. (2022b). Profil Industri Mikro dan Kecil 2020 (E. Prawoto & Y. D. Rafei, Eds.). BPS RI. https://www.bps.go.id/publication.html?Publikasi%5BtahunJudul%5D=2020&Publikasi%5BkataKunci%5D=imk&Publikasi%5BcekJudul%5D=0&yt0=Tampilkan

BPS Jateng. (2021). Profil Industri Mikro dan Kecil Provinsi Jawa Tengah 2019 (S. Diastuti, Ed.).

BPS Jateng. (2022). Profil Industri Mikro Dan Kecil Provinsi Jawa Tengah 2020 (T. Karjono & S. Diastuti, Eds.). CV. Surya Lestari.

Cepal. (2022). Digital technologies for a new future. www.cepal.org/apps

Chaffey, D., & Smith, P. (2017). E-marketing Excellence (Planning and Optimizing Your Digital Marketing (5th ed.). Routledge. www.smartinsights.com

Dhrymes, P. (2017). Introductory Econometrics (1st ed.). https://doi.org/10.1007/978-3-319-65916-9

Eniola, A. A., & Entebang, H. (2015). SME firm performance-financial innovation and challenges. Procedia-Social and Behavioral Sciences, 195, 334–342.

Gitayuda, M. B. S., & Mawardi, M. A. (2022). Pengaruh Modal dan Tenaga Kerja terhadap Pendapatan Usaha Mikro Kecil Menengah (UMKM) pada Industri Tas dan Koper. Benchmark, 2(2), 115–123. https://doi.org/10.46821/benchmark.v2i2.249

Graham, J. R., Smart, S. B., Adam, C., & Gunasingham, B. (2017). Introduction to Corporate Finance (Asia-Pasific Edition) (G. Howard, T. Richards, J. Brennan, K. Doherty, T. Simmons, & D. Campbell-Avenell, Eds.; 2nd ed.). Cengage Learning Australia Pty Limited.

Hadi, D. F., & Zakiah, K. (2021). Strategi Digital Marketing Bagi UMKM (Usaha Mikro Kecil dan Menengah) Untuk Bersaing di Era Pandemi. COMPETITIVE, 16(1). doi: https://doi.org/10.36618/competitive.v16i1.1171

Hardilawati, W. L. (2020). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi & Ekonomika, 10(1). http://ejurnal.umri.ac.id/index.php/jae

Hasan, S. (2021). Pengaruh Sosial Media dalam Peningkatan Pemasaran UMKM Kuliner Selama Pandemi Covid-19 (Studi Kasus: UMKM Kuliner Kota Bangkinang, Provinsi Riau). INVEST : Jurnal Inovasi Bisnis Dan Akuntansi, 2(1), 30–40. http://journal.al-matani.com/index.php/invest/index

Hendriadi, A. A., Sari, B. N., & Padilah, T. N. (2019). Pelatihan Digital Marketing Usaha Mikro, Kecil dan Menengah (UMKM) di Kabupaten Karawang. Jurnal Pengabdian Masyarakat J-DINAMIKA, 4(2). https://www.youtube.com/watch?v=LSDBpMSX40c.

Katadata. (2021, October 26). Jumlah Kasus Covid-19 Menurut Provinsi (2020). https://databoks.katadata.co.id/datapublish/2021/10/26/dki-jakarta-catat-kasus-covid-19-terbanyak-pada-2020

Kemenko Perekonomian. (2020, September). Ralisasi KUR September 2020. https://kur.ekon.go.id/realisasi_kur/2020/9

Kemenko Perekonomian. (2021, April 28). Dukungan Pemerintah Bagi UMKM Agar Pulih di Masa Pandemi. https://www.ekon.go.id/info-sektoral/15/357/berita-dukungan-pemerintah-bagi-umkm-agar-pulih-di-masa-pandemi

Kemenko Perekonomian. (2022). KUR • Kebijakan Kur. https://kur.ekon.go.id/kebijakan-kur

Permenko Nomor 14 tentang Koperasi Sebagai Penyalur KUR, (2016). www.peraturan.go.id

Kinasih, L. (2021). Pengaruh Modal, Bahan Baku, dan Tenaga Kerja terhadap Omzet Pelaku UMKM sebelum dan saat Pandemi Covid-19 (Studi Kasus pada Anggota Kopsyah Baituttamkin NTB Unit Aikmel Lombok Timur). Fakultas Ekonomi Dan Bisnis Universitas Brawijaya.

Kusumaningrum, D. A., Pangestu, N. D., Yolanda, D., & Putra, R. H. O. (2021). Strategi Usaha Mikro Kecil (UMK) Kuliner Menghadapi Pandemi Covid-19 di Jakarta. Jurnal Disrupsi Bisnis, 4(6), 551. https://doi.org/10.32493/drb.v4i6.14536

Midesia, S. (2020). The Effect of The Amount of Labor and Total Assets on The Income of Micro, Small and Medium Enterprises in Langsa Kota Subdistrict. Journal of Islamic Accounting Research, 4(1).

Mulyantomo, E., Sulistyawati, A. I., & Triyani, D. (2021). Pelatihan Pemasaran Online Dan Digital Branding Dimasa Pandemi Covid-19 Bagi Pelaku UMKM di Desa Tegalarum Kecamamatan Mranggen Kabupaten Demak. Jurnal Tematik, 3(2), 2775–3360. https://journals.usm.ac.id/index.php.tematik

Natalia, C., & Putranto, F. G. F. (2022). Socio-Economic Determinants of Credit Access in Micro Enterprises Household of East Java During New Normal Era. East Java Economic Journal, 6(2), 160–181. https://doi.org/10.53572/ejavec.v6i2.86

Nayaka, K. W., & Kartika, I. N. (2018). Pengaruh Modal Tenaga Kerja dan Bahan Baku Terhadap Pendapatan Pengusaha Industri Sanggah di Kecamatan Mengwi. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana , 7, 1927–1956.

Pindyck, R. S., & Rubinfeld, D. L. (2013). Microeconomics (S. Yagan, D. Battista, A. D’Ambrosio, S. Dumouchelle, & E. Senra-Sargent, Eds.; 8th ed.). Pearson. www.myeconlab.com

Pradiani, T. (2017). Pengaruh Sistem Pemasaran Digital Marketing Terhadap Peningakatan Volume Penjualan Hasil Industri Rumahan. Jurnal Ilmiah Ekonomi Dan Bisnis Asia, 11(2). DOI: https://doi.org/10.32812/jibeka.v11i2.45

Pranata, D. (2022). Faktor Yang Mempengaruhi Pendapatan Pedagang Kaki Lima Selama Masa Pandemi Covid 19 di Sepanjang Jalan Durian Kota Pekanbaru. Economics, Accounting and Business Journal, 2(1), 171–178.

Putra, I. P. D., & Sudirman, I. W. (2015). Pengaruh Modal dan Tenaga Kerja Terhadap Pendapatan Dengan Lama Usaha Sebagai Variabel Moderating. E-Jurnal EP, 4(9). https://www.neliti.com/publications/44571/pengaruh-modal-dan-tenaga-kerja-terhadap-pendapatan-dengan-lama-usaha-sebagai-va

Rahim, A., Karmeli, E., & Paramita, S. (2021). Pengaruh Bantuan Produktif Usaha Mikro(BPUM) Terhadap Pendapatan UMKM (Studi Pada UMKM di Desa Kerato Kecamatan Unter Iwes). Jurnal Ekonomi Dan Bisnis, 9(1). http://e-journallppmunsa.ac.id/index.php/jebPp.67-74

Rakshit, S., Islam, N., Mondal, S., & Paul, T. (2022). An integrated social network marketing metric for business-to-business SMEs. Journal of Business Research, 150, 73–88. https://doi.org/10.1016/J.JBUSRES.2022.06.006

Ramadhani, F., Machmud, R., & Ishak, I. M. (2022). Analisis Dampak Kredit Usaha Rakyat (KUR) Selama Masa Pandemi Covid-19 Pada Umkm Di Kecamatan Telaga Jaya Kabupaten Gorontalo. JAMBURA, 5(2). http://ejurnal.ung.ac.id/index.php/JIMB

Ramida, Mustari, Dinar, M., Supatminingsih, T., & Nurdiana. (2022). Pengaruh Pemasaran Digital Terhadap Peningkatan Pendapatan UMKM di Kecamatan Polewali Kabupaten Polewali Mandar. Journal of Economic Educationand Entrepreneurship Studies, 3(1). https://ojs.unm.ac.id/JE3S

Riawan, R., & Kusnawan, W. (2018). Pengaruh Modal Sendiri dan Kredit Usaha Rakyat (KUR) Terhadap Pendapatan Usaha (Studi Pada UMKM di Desa Platihan Kidul Kec. Siman). Jurnal Akuntansi Dan Pajak, 19(1), 31. https://doi.org/10.29040/jap.v19i1.158

Rizal, M., Setianingsih, D., & Chandra, R. (2016). Faktor-Faktor yang Mempengaruhi Wanita Berwirausaha (Studi Kasus di Kota Langsa). Jurnal Manajemen Dan Keuangan, 5(2). https://ejurnalunsam.id/index.php/jmk/article/view/72

Saidi, A. A., Uchenna, E. Z. E. B., & Ayodele, M. S. (2019). Bank loans and small medium enterprises’(SMES) performance in Lagos, Nigeria. Ilorin Journal of Human Resource Management, 3(1), 52–61.

Schielzeth, H., Dingemanse, N. J., Nakagawa, S., Westneat, D. F., Allegue, H., Teplitsky, C., Réale, D., Dochtermann, N. A., Garamszegi, L. Z., & Araya-Ajoy, Y. G. (2020). Robustness of linear mixed-effects models to violations of distributional assumptions. Methods in Ecology and Evolution, 11(9), 1141–1152. https://doi.org/10.1111/2041-210X.13434

Shafira, F., & Rahmawati, F. (2021). Analisis Faktor-Faktor yang Mempengaruhi Produksi dan Pendapatan Pengrajin Sandal saat Pandemi. Jurnal EK&BI, 4, 2620–7443. https://doi.org/10.37600/ekbi.v4i1.268

Sitorus, D. N. (2022). Analisis Determinan Pendapatan UMKM Penerima Kredit Usaha Rakyat Masa Pandemic Covid19 dan Strategi Peningkatannya (Studi Kasus Nasabah KUR BRI Unit Pasar Jambi) [Ekonomi Pembangunan]. Universitas Jambi.

Tarigan, Z. N. A. B., Dewi, F. N., & Pribadi, Y. (2022). Keberlangsungan Usaha Mikro, Kecil, dan Menengah dI Masa Pandemi Dukungan Kebijakan Pemerintah. Jurnal BPPK, 15.

Ubfal, D., Arráiz, I., Beuermann, D. W., Frese, M., Maffioli, A., & Verch, D. (2022). The impact of soft-skills training for entrepreneurs in Jamaica. World Development, 152, 105787. https://doi.org/10.1016/J.WORLDDEV.2021.105787

Yudowati, R., & Handiatmoko, D. (2021). Pengaruh E-Marketing dan E-Commerce Terhadap Pendapatan Usaha UMKM di Tengah Pandemi Covid 19 (Studi Kasus Kecamatan Duren Sawit). Journal of Information System, Applied, Management, Accounting and Research, 5(4), 987–1005. https://doi.org/10.52362/jisamar.v5i4.591

Yustie, R., & Ayu Retnowati, D. (2020). Determine the effect of Capital, Labor, and Working Hours on Merchant Income in Surabaya Puncak Permai Modern Market in 2019. Jurnal Ilmu Ekonomi Terapan, 5(1). https://e-journal.unair.ac.id/JIET/article/view/19628

DOI: https://doi.org/10.24176/bmaj.v6i2.9418