Aim and Scope

Aim

The primary aim of Jurnal Studi Manajemen Bisnis is to serve as a reputable academic platform for disseminating high-quality and original research in the field of management. Jurnal Studi Manajemen Bisnis seeks to advance the development of management science by publishing studies that offer theoretical contributions, practical insights, and innovative solutions.

In line with this vision, Jurnal Studi Manajemen Bisnis aims to:

  • Facilitate the exchange of knowledge among academics, researchers, students, and practitioners in various areas of management.
  • Support the academic growth and research productivity of the Management Department at the Faculty of Economics and Business, Universitas Muria Kudus.
  • Provide open access for scholars at the national and international levels to share research that can contribute to the enrichment of management practices and policies.

Through these objectives, Jurnal Studi Manajemen Bisnis aspires to foster a productive and innovative academic environment while contributing to the advancement of management knowledge in Indonesia and beyond.

 

Scope

The scope of Jurnal Studi Manajemen Bisnis covers a wide range of topics in management studies, including but not limited to:

  • Marketing Management
  • Financial Management
  • Human Resource Management
  • Operational Management
  • Strategic Management
  • Entrepreneurship and Business Innovation