Vol 7, No 1 (2024)

Business Management Analysis Journal (BMAJ)

DOI: https://doi.org/10.24176/bmaj.v7i1

Table of Contents

DRIVE-THRU REVOLUTION: ENHANCING CUSTOMER SATISFACTION THROUGH DIGITAL TWINS
DOI : 10.24176/bmaj.v7i1.12130
Yehuda Marcel Lanawaang , Tito Wira Eka Suryawijaya
Abstract views: 260 PDF views: 140
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1-25
THE EFFECT OF WORK-RELATED SOCIAL MEDIA USE AND PERCEIVED ORGANIZATIONAL SUPPORT ON WORK ENGAGEMENT
DOI : 10.24176/bmaj.v7i1.12238
Defina Holistika
Abstract views: 216 PDF views: 102
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26-45
THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, AND BRAND LOYALTY ON THE BRAND EQUITY OF OPPO SMARTPHONES
DOI : 10.24176/bmaj.v7i1.12285
Febi Sugianto Suwiryo , Pradita Nindya Aryandha
Abstract views: 396 PDF views: 138
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46-63
ANALYSIS OF THE INFLUENCE OF SELF-EFFICACY, PERCEIVED EASE TO USE, PERCEIVED BENEFITS, AND PERCEIVED RISK, ON INTENTION TO USE DIGITAL PAYMENT APPLICATIONS IN YOGYAKARTA
DOI : 10.24176/bmaj.v7i1.12292
Prastara Rangga Dito Baliawan , Latifah Putranti , Latifah Putranti , Hapsari Dyah Herdiany , Hapsari Dyah Herdiany
Abstract views: 196 PDF views: 78
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64-82
THE INFLUENCE OF PROFESSIONAL CAPABILITY AND EMPLOYEE EXPERIENCE ON IMPROVING INNOVATIVE BEHAVIOR AND EMPLOYEE PERFORMANCE
DOI : 10.24176/bmaj.v7i1.11212
Indra Maulana , Budhi Cahyono
Abstract views: 174 PDF views: 90
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82-101
THE IMPACT OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE PERCEPTION INCREASING PURCHASE DECISIONS MEDIATED BY BRAND IMAGE IN LOCK N LOCK INDONESIA
DOI : 10.24176/bmaj.v7i1.11898
Alan Aureleo Akbarullah , Parlagutan Silitonga
Abstract views: 292 PDF views: 176
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102-126