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Vol 4, No 2 (2024): Jurnal Studi Manajemen Bisnis Pengaruh Social Media Marketing, Fasilitas Live Music, dan Store Atmosphere terhadap Keputusan Pembelian melalui Brand Image sebagai Variabel Intervening (Studi pada Konsumen Kedai Kopi di Jepara) Abstract  PDF  PDF
Ahmad Syaiful Arif, Sutono Sutono, Faridhatun Faidah
 
Vol 5, No 1 (2025): Jurnal Studi Manajemen Bisnis ANALISIS PENGARUH DUKUNGAN SELEBRITI, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERFCAYAAN KONSUMEN (STUDI PADA KONSUMEN KLINIK LARISSA AESTHETIC CENTER SEMARANG) Abstract  PDF
Syifa Fauziah, Sutono Sutono, Dian Wismar'ein
 
Vol 4, No 2 (2024): Jurnal Studi Manajemen Bisnis Is Consumer Trust Able to Intervening in Purchasing Decisions VJO Café and Bistro Abstract  PDF
Nailis Sa’adah, Dina Lusianti, Dian Wismar'ein
 
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